TV

“I am Loy, You are Loy”: A multimedia edu-tainment initiative engaging Cambodian youth in civic responsibility

I’ve been volunteering with the FrontlineSMS:Radio project and recently had the pleasure of speaking with Colin Spurway of BBC Media Action, an organization which helps people around the world to harness the media to promote change in their communities. Colin is the Project Director of Loy9(pronounced ‘Loy Pram-booun’), a multimedia initiative in Cambodia geared towards encouraging youth participation in civic life through the use of a television series, phone-in radio shows, online discussions and roadshows. We had a great discussion about the significance of the Loy9 initiative in promoting youth engagement in civic society through mobile technology, as well as some of the challenges.